Jason D. West

The Mental Game of Marathons: Life or Death?


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A recent news story talked about two men who died at or near the finish line of the 8th Philadelphia Marathon.  The apparent cause was-heart related according to a source for the article,  Dr. Lewis G. Maharam.  Maharam explains that it seems like we’re seeing more deaths, but the death rate has remained the same …

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The Art of Self-Handicapping


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The flip side of the fear of failure is the fear of success, and it’s possible to unconsciously handicap ourselves with excuses, diversions, or procrastination. A recent post in PsyBlog discussed a common fear of failure comes from  partly because we don’t want to look bad in front of others but also about how we …

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Build Rapport in Sales


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You’re in a prospect’s office, and you look around as you usually do for things to comment on and build rapport.  Only one problem!  You can’t relate to anything you see.  S/he has horses, you have dogs.  You’re not a fan of that team or even sport.  Family pictures are nothing like yours. Good news …

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Intuition: More than meets the eye – The Kindness Gene


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There may be more to that gut level feeling we have about certain people.  Perhaps there is more to intuition, or that ‘sixth sense’ than people get credit for.  An Oregon University study shows that people can actually recognize in others a gene trait linked with being kind and caring. What does this mean for …

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Mind Over Potato Chip


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Logic tells us to make comparisons to get the best deal in goods and services – but it doesn’t always work that way. That’s because of the weird way our brains make mountains out of molehills.  The Potato Chip Study Consider a study by Morewedge et al. (2010). Participants were asked to predict how much …

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The Art of Persuasion – in a Second


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The first rule of changing minds is to keep your message short, sharp, and simple. People tend to respond less well to long convoluted arguments, according to Kevin Dutton, Ph.D., author of Split-Second Persuasion: The Ancient Art & New Science of Changing Minds. Dutton goes into detail in his book, and uses the acronym SPICE …

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Using Existing Mind Techniques to Stimulate Innovation


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Your brain already knows several techniques of logic and analysis.  What if you used an existing technique to innovate new ideas?  For example, using justification –  “the mental skill of tracing causes to understand a situation”,  when you’re stuck in a rut?  Read more from this great post on the MindHack blog: http://mindhacks.com/2011/10/12/games-of-invention/ For more about …

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The Commitment Principle


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Steve Pavlina had an interesting post recently about Commitment, and what it really means.  http://www.stevepavlina.com/blog/2011/10/what-is-commitment/ This goes well with my video on the Commitment Principle.  If you haven’t seen it yet, go to this post.

Laughter IS the Best Medicine


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Want to shift your mood or improve your heart health?  Laugh! Thanks to Brian David Phillips for pointing out this article about new research that shows laughter is good medicne, after all. http://briandavidphillips.net/2011/10/25/go-ahead-and-laugh-its-good-for-you/ Follow me at http://metashifts.com/blog/ to learn more about changing your future, growing in influence, and finding power through persuasion.

Getting People to go OUT OF THEIR WAY to do what you want them to…


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My latest video talks about the Commitment & Consistency Principle, one of the 6 most powerful laws of influence.  Check it out and let me know what you think! Commitment & Consistency Principle

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